Quarterly Newsletter: Crying at a Kiddie Movie
The other night I watched the Disney movie Coco with my wife and two youngest boys (16 & 14) whose arms I had to twist to watch it with us. I cried like a baby during some parts of the movie and my boys certainly made fun of me! The movie talked a bit about greed and arrogance, but mostly about family values and honoring those in our family who are no longer with us.
Values: Important and lasting beliefs or ideals shared by the members of a culture about what is good or bad and desirable or undesirable. Values have major influence on a person’s behavior and attitude and serve as broad guidelines in all situations. Some common business values are fairness, innovation and community involvement. Source: The Business Dictionary
At Trans-Border we have our Core Values hung on the walls throughout the office:
- “Can-Do” Attitude
- Personal Accountability & Responsibility
- Mutual Respect
Looking at values on a wall is one thing. Living them, or in this case working by them, is another. At Trans-Border, our value structure is the foundation of our company. We can have cutting edge technology and offer the best rates, but if we don’t have values, we don’t have a firm foundation to provide the highest level of service. Our values provide us the structure we need, especially when faced with complex challenges. We will never guarantee to be perfect, but we will guarantee our value structure.
We are moving through some crazy times. Our world continues to get more interesting and chaotic by the minute! It’s important we don’t lose sight of our values as people and how that effects those around us. I can assure you that at Trans-Border, we live and breathe our Core Values on a daily basis. These values make us who we are as a company and who we are as people working together with you to provide logistics support for your business.
As the movie ended on Saturday night, lessons were learned by both young and old. I looked over at my kids and understood that at that very moment, more values were being built by this shared experience…and that’s important to me. I started crying again, ate a couple more jelly beans and smiled.
Wishing everyone a great Spring, thanks for you support and keep smiling!
Take care & thank you